Small Business Marketing Strategy - 1399 Words

Small Business Marketing Strategy Small Business Marketing Strategy Introduction Electronic resources comprising electronic marketing have continually shown how business men respond to the ever changing market situations through the provision of various resources and tools with which to run and manage marketing activities. There has been an emphasis on attributes of the soul electronic technologies e.g. SMS marketing (Doyle 2001; Griffiths 2003), M-Marketing (Barwise and Strong 2002) and Internet marketing. A summary definition encompassing the mentioned characteristics of electronic marketing refers to the process of facilitating marketing by applying electronic appliances, techniques, devices, tools, systems and technologies (Peterson 1997). Business Marketing Strategy Promotion and Design Marketing Strategies The advertising strategies of the organization should be made impacting to the market by increasing product demand which follows desirable designs. Well structured promotion will certainly increase the market price of the electronic products in the small business. Brand promotion can just but increase demand but cannot create it. Tasks associated with promotion are mainly: brand development, creating product image as well as brand loyalty. Marketing is all about advertising, which involves a cluster of activities whose objectives are to inform the user or customer through elements such as visual, audio and audio visual messages. This allows customers toShow MoreRelatedSmall Business Marketing Stradegy1639 Words   |  7 PagesSmall-Business Marketing Strategy Ricky Branch Strayer University BUS330 Prof. Beverly Williams 11 August 2012 Small-Business Marketing Strategy Marketing Strategy in a Small Business A small business is one that mainly has an independent ownership and operation. Its operation is organized for profit and has no dominant field. The number of employees in a small business depends on industry or rather its operation and standards size of its eligibilityRead MoreIs Social Networking an Effective Marketing Tool for Fashion Retail?930 Words   |  4 Pageseffective marketing tool for fashion retail? Marketing Strategies Many businesses have started to incorporate market strategies as a way of increasing profitability. Small business can create market strategies to target their market more effectively and have a competitive edge over competition. Lyndon Simkin, (2000) stated â€Å"If the â€Å"right† opportunities are pursued, customers are properly probed, the â€Å"right† customers targeted with a marketing proposition designed to give a business an edge overRead MoreE Mail Marketing : The Most Important Tool For Improving Customer Service, Engaging Customers, And Advertising1627 Words   |  7 Pagesillustrating nearly half of the survey participants believed they utilized digital marketing â€Å"poorly or very poorly.† Conversely, 7% of respondents described their current digital marketing as â€Å"very good or excellent.† Findings reflect digital marketing channels used most often were company websites, SEO and social media; however, none of which were used very a ctively. Roughly half of the respondents considered their website as the most important tool for increasing sales. Correspondingly, websitesRead MoreThe Business Objectives Of Markexcite1736 Words   |  7 Pagesconsulting-oriented company located in London. 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The franchising of business is started by several different aspects, the business models as a small business growthRead MoreInternet Promotion : Advantages And Disadvantages Essay1180 Words   |  5 Pagesemergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages thatRead MoreSuccessful Marketing Strategies Essay1019 Words   |  5 PagesMarketing is a vital component in the success of businesses. 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